In this episode of The Revenue Fix, we discuss the importance of measuring the return on investment (ROI) for your business-to-business (B2B) marketing efforts.
We'll explore the key method we use at Yo Media for tracking and measuring the success of your campaigns. We'll give you the exact formula to use when reporting to your board or senior management.
Whether you're a marketing professional or a business owner, this episode will provide valuable information and practical tips for measuring and maximising the impact of your B2B marketing campaigns. Tune in and learn how to effectively measure and improve the ROI of your B2B marketing efforts.