The Revenue Fix (A Marketing Podcast)
Join host Nathan Harding as he delves into the world of marketing on his show, 'The Revenue Fix'. We interview industry experts, break down the latest trends and strategies and share actionable tips to help you take your marketing to the next level. Whether you're a small business owner, B2B marketer, or just looking to expand your knowledge, 'The Revenue Fix' is the perfect podcast.
The Revenue Fix (A Marketing Podcast)
How to Measure ROI for a B2B Marketing Campaign
In this episode of The Revenue Fix, we discuss the importance of measuring the return on investment (ROI) for your business-to-business (B2B) marketing efforts.
We'll explore the key method we use at Yo Media for tracking and measuring the success of your campaigns. We'll give you the exact formula to use when reporting to your board or senior management.
Whether you're a marketing professional or a business owner, this episode will provide valuable information and practical tips for measuring and maximising the impact of your B2B marketing campaigns. Tune in and learn how to effectively measure and improve the ROI of your B2B marketing efforts.